Give smaller discounts
that feel bigger

Anticipation Engine replaces static coupons with an interactive experience. Shoppers reveal their own discount — you protect your margin while boosting conversion.

Join the Waitlist → Watch Demo ↓
↓ Lower
Average discount given vs. flat coupons
↑ Higher
Conversion rate at checkout
↑ Stronger
Customer engagement & repeat rate
See It In Action

Watch the full shopper experience

From cart page to checkout — see how a shopper earns their discount in real time.

How It Works

Three steps. Two minutes to go live.

01

Set your rules

Configure your max discount and crash probability weights. You control exactly how generous every session is — bracket by bracket.

02

Shoppers play

A "Reveal Your Discount" button appears on the cart. The meter climbs toward your max — but it could crash at any moment. The tension is the product.

03

They cash out

Shoppers lock in their discount whenever they want. A unique Shopify discount code is generated and auto-applied at checkout. No coupon codes to type.

Merchant Benefits

Why this works for your store

Flat coupons train shoppers to wait for sales. AE trains them to buy now — at a discount you chose.

📉

Your max is a ceiling, not a floor

Most shoppers cash out early, taking less than your maximum. Your average discount given stays well below the headline number. Same conversion lift, smaller margin hit.

🛒

Kills cart abandonment at the source

The interactive mechanic engages shoppers at the exact moment they're deciding whether to buy. No more bouncing to Google for coupon codes — the discount is right here.

🧠

Earned discounts outperform free ones

When shoppers earn their discount through an interactive experience, they feel ownership over it. Earned rewards have higher redemption rates and generate less buyer's remorse.

🔒

Percentage-based and abuse-proof

Discounts are percentages, not fixed dollars — adding items post-cashout benefits you. Each code is unique and single-use. No sharing, no stacking, no cart manipulation.

📊

Real analytics, not vanity metrics

Your dashboard shows AE-attributed revenue, cost of discounts given, ROI per dollar discounted, average discount rate, and repeat customer tracking. Numbers that prove ROI.

⚡

Live in two minutes, no code

Install, configure your settings, enable the theme block. Works with Shopify's native theme editor. No developer required. No script tags to paste.

The math is simple: If your max discount is 25% but the average shopper cashes out at 12%, you're getting the same "up to 25% off" promotional power at roughly half the cost of a flat coupon.

Quick Setup

Go live in under two minutes

No developers. No code. Just install, configure, and enable.

  1. Install Anticipation Engine from the Shopify App Store.
  2. Open the AE dashboard in your Shopify admin. Set your max discount and crash weights.
  3. Go to Online Store → Themes → Customize. Navigate to your Cart page.
  4. Add the Reveal My Price block from Apps in the sidebar. Position it above your checkout button.
  5. Hit Save. You're live.

Key configuration options

Maximum Discount
The highest percentage a shopper can potentially reach. This is the ceiling — most will cash out below it.
Recommended: 15–25%
Crash Weights
Distribute crash probability across 5% brackets to shape the shopper experience. Tune the balance between excitement and reward to match your margins.
e.g. 40% / 30% / 20% / 10%
Cooldown & Volume Cap
Prevent repeat plays with a per-shopper cooldown and cap daily sessions to control total discount exposure.
Recommended: 24-hour cooldown
Documentation

Need the details? We've got docs.

The Crash Mechanic

Why the crash exists, how it works for shoppers and merchants, and what happens after a crash outcome.

Read more →

Theme Compatibility

Works with every Online Store 2.0 theme. Cart page blocks, cart drawer and notification embeds — no code required.

Read more →

Dashboard & Analytics

Every metric on your dashboard explained — revenue attribution, ROI, average discount, repeat customers.

AE Settings — Crash Weights
Read more →
FAQ

Common questions

Anticipation Engine works with every Online Store 2.0 compatible theme. It uses Shopify's native theme app extensions and includes an automatic embed for cart drawers and cart notifications — no code or manual configuration needed.
Each cashout generates a unique, single-use Shopify discount code. Codes can't be shared, reused, or stacked. The discount is percentage-based, so adding items post-cashout benefits you. A 24-hour cooldown prevents repeat plays.
The shopper sees a gentle "No luck this time" message and a "Continue to my order" button. Their cart is untouched — no items removed, no negative experience. Many shoppers who crash still complete their purchase at full price.
Anticipation Engine will be free to install when it launches on the Shopify App Store. Join the waitlist to get early access and be among the first merchants to use it.
No. Shoppers never risk anything — the worst outcome is paying the normal price. There's no wager, no entry fee, and no loss. AE is an interactive discount experience in the same category as mystery offers and spin-to-win promotions.
No. AE loads asynchronously and only activates on the cart page or when the cart drawer opens. Zero impact on product pages, collections, or homepage speed.

Your discounts should
work harder for you

Anticipation Engine is launching soon on the Shopify App Store. Join the waitlist to get early access.

Free to install. No credit card required.